Heroes of Goo Jit Zu: Buying Guide

If your child is asking for Heroes of Goo Jit Zu and you're not quite sure where to start, you're not alone. With so many stretchy, squishy characters, different series, and tie-ins to choose from, picking the right Goo Jit Zu toy can feel confusing. This buying guide is here to make it easy…

Meet the gooiest heroes

So, what exactly are the Heroes of Goo Jit Zu? And, what's the story behind the brand? 

Well, at first glance, Heroes of Goo Jit Zu might look like ordinary action figures - but once you pick one up, it's obvious why kids are so obsessed. These aren't rigid plastic toys that get played with once and forgotten. 

Instead, Heroes of Goo Jit Zu toys are designed to be squeezed, stretched, squished, and battled - over and over again, in ways that feel genuinely satisfying.

How are Goo Jit Zu toys different from others? 

The big difference between Goo Jit Zu toys and others is what's inside them.

Each Goo Jit Zu character is filled with a sealed, gooey substance that gives it a unique texture - some feel smooth and gel-like, others are crunchy, glittery or stretchy in different ways. Kids can pull them to several times their size, twist them, and watch them snap back into shape. 

That tactile, hands-on experience is hugely appealing, especially for children who love sensory play or enjoy fidgeting with toys whilst watching TV or winding down after school. 

For parents, these toys offer all the fun of slime or putty, but without the mess - the goo stays safely sealed inside the toy.

The story behind the Heroes of Goo Jit Zu

Every child loves their toys to have a backstory. And, the Heroes of Goo Jit Zu are no different. 

The Heroes of Goo Jit Zu universe centres around a team of goo-powered heroes who battle enemies and protect their world using their unique abilities. But, where did they get their powers? 

A meteor strike results in zoo animals transforming into superpower enabled heroes - the Heroes of Goo Jit Zu!

Heroes of Goo Jit Zu: a collectors item

Goo Jit Zu toys are highly collectable, which adds another layer of excitement. New series are released regularly, introducing fresh new characters, new textures, and special features like colour-changing goo or glow-in-the-dark effects. 

Some figures are rarer than others, encouraging kids to build wish lists, swap favourites with their friends, and get excited about which hero they'll add to their collection next.

That sense of collecting - without being overly complicated or expensive - is a big reason why Goo Jit Zu remains popular long after the first figure is opened. 

How to choose the right Goo Jit Zu toy: the ultimate parent checklist (a parent’s checklist)

You've undoubtedly had that moment where you look at all the Goo Jit Zu figures and try to figure out which is the “right” one. With so many heroes and villains to choose from, it helps to have a way to narrow things down.

Which is exactly what you’ll find below - a parent-friendly guide to picking the perfect Goo Jit Zu figure.

Choose by age and play style

Different ages gravitate towards different types of Goo Jit Zu toys. Here are our top suggestions:

Ages 4–5

Bring them into the Goo Jit Zu world with:

• The bright colours of classic heroes like Blazagon, Thrash, or Cacticus tend to be a hit.

• For the Minecraft fans, the Steve and Creeper figures are sure to get kids excited.

• Avoid anything with complex transformations or fiddly accessories as these are better suited for older kids.

Ages 6–7

This is where colour‑changing goo, crushable cores, and themed lines really shine:

• Marvel fans will love Spider-Man, Black Panther, or Iron Man.

• DC enthusiasts will get excited over the likes of Superman or Mr Terrific.  

• If they know their theropods from their sauropods, they’ll love the Jurassic range, including the Gigantosaurus and the classic T-Rex.

Ages 8–9+

Older children will get more joy out of the larger figures on offer:

• Versus packs like Flame Blazagon Vs Cacticus, or Pantaro Vs Sludgewing work well for kids who enjoy battle play.

• Give them the power to create their own Tyro Action Figure with the Tyro Hero Creator Pack, and the Thrash Hero Creator Pack.

• Or have some fun and stretch to the extreme with the Heroes of Goo Jit Zu: Meteor Madness Goo-Slingers Mega Launcher.

Choose by texture (the “goo feel” kids obsess over)

When it comes to the Heroes of Goo Jit Zu, it’s all about the “goo”! Unlike hard plastic figures, each Goo Jit Zu hero has a distinct filling. Children often develop strong preferences, so it’s worth paying attention to what they enjoy.

Here’s a quick guide to the main textures you’ll come across:

• Smooth gel - a soft, slow‑moving filling that’s ideal for calming, repetitive squeezing. It’s the classic Goo Jit Zu feel and a safe starting point for first‑time buyers.

• Rheoscopic - a liquid filling with metallic swirls running through it. It's been part of the range since the very first line and remains popular thanks to its shimmering, eye-catching look.

• Orbs - medium‑sized squishy beads suspended in goo. This filling gives a satisfyingly bumpy squeeze.

• Stretchy - a tougher filling that allows the character to stretch the farthest. It’s been common since the original line and is perfect for children who love pulling toys to their limits.

• Grains - tiny plastic grains that float inside the figure, creating a light, scrunchy feel, first seen in Glow Shifters with Gigatusk.

• Crunchy - fillings made entirely of tactile, solid pieces giving a satisfying ‘scrunch’ and ‘crunch’ when played with! The feel varies dramatically between characters. From small skull and bone pieces to larger marbles each giving a slightly different squeeze effect! 

• Sandy - a dense, sand filling that feels firm and mouldable. The scrunch sand filling features in the Meteor Madness series with characters like Cacticus.

Why does this matter?

Because the texture determines how the toy feels in the hand. Some children love the soft, squishy heroes, while others prefer the crunchier, more tactile villains. If you’re unsure, start with a smooth gel hero and branch out from there.

Choose by theme

Goo Jit Zu characters come from a wide selection of themes, meaning there’s bound to be one your child will love:

• Creatures & monsters – the original Goo Jit Zu heroes, inspired by animals and mythical beasts, are a great choice. Find Blazagon, Thrash, Cacticus, and more in this range.

• Dinosaurs – when life finds a way, the hugely popular Jurassic collection is here! Look out for T-Rex, Gigantosaurus, and Pyroraptor.

• Space & sci‑fi – alien villains, space suits, and cosmic powers like Goo-Tron Supreme, the Demogorgon, and the Enderman from Minecraft.

• Superheroes – licensed favourites from Marvel and DC include beloved superheroes like Spider-Man, Superman, Iron Man, and many more.

Choose by format

Goo Jit Zu toys come in several formats, each offering a different style of play:

Choose by budget

There’s a Goo Jit Zu figurine for every price point, so no matter what your budget, you can find something they’ll love:

• Under £10 – A lot of minis and some single heroes like Blazagon and Thrash can be picked up for under £10.

• £10–£20 – Most standard figures, versus packs, and fan favourites can be found in this bracket, like the Spider-Man and Superman figures.

• £20–£35+ – Deluxe figures, larger builds, and special editions like the Goo-Tron Supreme come in this bracket, and bring hours of fun with them.

Goo Jit Zu lines explained

If you’re new to the brand, the number of lines can feel confusing. This section breaks down the main ranges so you can understand what each one offers.

Core Heroes (classic figures)

The Core Heroes are the foundation of the Goo Jit Zu universe, and include beloved characters like Blazagon, Thrash, Pantaro, and Tyro. These figures focus on strong personalities, bold colours, and distinctive goo fillings. They’re the most recognisable heroes and the easiest place to start.

• What you get - a single, durable hero with a signature goo filling and a clear character identity. The classic stretch‑and‑squish play.

• Best for - children aged 4-6, first‑time buyers, or anyone who prefers simple, tactile fun.

• We recommend - Heroes of Goo Jit Zu Meteor Madness Battle Blazagon Hero Pack.

Deluxe & interactive (Supagoo, large builds, lights/sounds)

Deluxe figures are the heavy hitters of the Goo Jit Zu world. Supagoo characters are oversized versions of popular heroes like Blazagon and Thrash, while other deluxe builds include lights, sounds, or special attack features. These toys feel substantial in the hand and make amazing gifts.

• What you get - a larger, more impressive figure with extra stretch, added features, or electronic elements. They’re built for big play sessions and big reactions.

• Best for - birthdays, Christmas, or any moment where you want a “wow” gift.

• We recommend - Heroes of Goo Jit Zu Meteor Madness Goo‑Tron Supreme.

Licensed lines (Marvel, DC, others)

Licensed Goo Jit Zu figures bring well‑known superheroes into the goo‑powered world. Fan favourites like Minecraft, Spider‑Man, Hulk, Superman and more, each reimagined with unique goo fillings and stretchy bodies. These lines are often the most requested and beloved of the Goo Jit Zu range.

• What you get - a familiar superhero or video game character with Goo Jit Zu’s signature stretch and squish. The designs stay true to the original characters while adding tactile fun.

• Best for - superhero fans of any age.

• We recommend - Heroes of Goo Jit Zu Minecraft Creeper.
  
  

The best Goo Jit Zu toys to buy

In a rush and want to know which Goo Jit Zu figure to buy? Here are our top recommendations:

• Best for first‑time buyers - the classics like Blazagon, Thrash, or Cacticus are recommended

• Best for ages 4–5 - the Minecraft Steve, Creeper and Enderman options work well.

• Best for ages 6–7 - go with the T-Rex, Iron Man or Lava Rhinostone figures for a fun time.

• Best for ages 8–9+ - the Thrash Hero Creator Pack and Goo-Slingers Mega Launcher will give them hours of fun.

• Best for superhero fans - Marvel and DC fans will love Spider-Man, Superman or Mr Fantastic.

• Best value packs - the Tyro Hero Creator Pack, and the Thrash Hero Creator Pack bring tonnes of value to kids.

• Best “wow” gifts - the Goo-Slingers Mega Launcher will amaze kids of all ages.
  
  

Frequently asked questions

New to the Goo Jit Zu world? Here are the most common questions asked by parents:

Are Goo Jit Zu toys durable?

Goo Jit Zu toys are designed to be played with, and are thoroughly tested. While extreme force or sharp objects can damage them, they are designed to withstand lots of stretching and squishing.

Do Goo Jit Zu toys leak? What should I do if one bursts?

Leaks are uncommon, but if a toy does split, remove it from play and wipe away any residue. Dispose of the figure and replace it with a new one. Avoid sharp objects and rough surfaces to extend the toy’s life.

Are Goo Jit Zu good sensory toys?

Yes. Their stretchy, squishy textures make them excellent for tactile play and fidgeting. They offer a calming, hands‑on experience without the mess of slime or putty.

Can I take Goo Jit Zu in the bath or pool?

It’s best to avoid soaking them. While the toys are durable, prolonged water exposure can affect the outer skin. Keep them dry unless the packaging specifically states otherwise.

How do I stop them getting sticky or picking up fluff?

A quick wipe with a damp cloth usually does the trick. Store them in a box or bag when not in use and keep them away from carpets or lint‑heavy surfaces.

Are Goo Jit Zu good for party bags?

Absolutely. Minis are affordable, fun, and durable, which makes them perfect for party bags or small gifts.

Find the best Goo Jit Zu gifts at Character Online

No matter how old they are, kids will find something they love with the Goo Jit Zu range. From Thrash to Blazagon, each hero is built for hours upon hours of fun and enjoyment.

Shop the Heroes of Goo Jit Zu range now